It’s been said before but I am going to say it again…If your company has not hired or is in the process of hiring a social media manager you’re already out of touch! That’s right, and if your sales, service and marketing teams CRM platform is not connected in some way to a social strategy to listen, respond and collaborate with your supply chain and customers you are already losing market share.
Good news it’s not too late! This week’s blog is focused on lighting a small fire under your firm’s tail with focus on three simple things to take action on so you can get started –
- Take the time to develop a Social Media Manager Job Description that maps to your organizations goals then make the hire! You may want to make that hire a woman based on a recent Techcrunch article on why women excel in social media! I will leave that one up for reader debate but tend to agree based on personal experiences.
- Establish your firms Social Media Policies to prevent missteps by your staff. Very important because rouge social media activities can create more harm than good.
- Outfit your frontline sellers with tools to succeed. This goes well beyond just a CRM system and stale database. SocialCRM will provide your users with key givebacks which will drive user adoption of your system. Bottom line…if your CRM system does not give your users updated news feeds on companies you’re working with, key contact names to prospect to and response tools to take action against then your tool is out of date! What’s the point of CRM if the tool does not enable your staff to have meaningful dialog and execution? I will write more about this from a front line user’s perspective and what I think you should desire over the coming weeks.
Always remember that your organization should keep the mentality of user experience or as I say user givebacks as a priority to generate strong user adoption when deploying technology and policies. If you do this then you will drive ultimate return on your investment.
Watch for my next blog on “Stop wasting your time with CRM systems” – why do companies always get low user adoption?