“Dashboards on my iPad?” you ask. Yep.
We are seeing considerable excitement within the CRM community about this latest innovation, and for good reasons: 1) Mobile Dashboards are useful, 2) Mobile Dashboards deliver great value to businesses, and 3) Mobile Dashboards will help Dynamics CRM partners meet customer needs and close business.
One of the great new capabilities delivered by Microsoft in Dynamics CRM 2011 was embedded dashboards. Now CWR Mobility has made those available on your mobile device – iPad, iPhone, BlackBerry, and Windows Phone 6.5. Mobile Dashboards provide data visualization; high-level graphical views that turn CRM data into actionable information for mobile users. Dashboards by themselves are a powerful tool when used from PCs, but they really take that power to a whole new level when they become available on tablets and smartphones.
Mobile Dashboards Deliver Great Value to Businesses
Mobile Dashboards now enable a company’s mobile employees – such as those in field sales, field service, or field marketing — to track the things that really matter to them in their business role, from wherever they are, whenever, in real-time. This leads to a state of continually being on top of the things that matter most…being on top of their part of the business. When a customer-facing organization is better informed, cycle times are reduced, responsiveness is increased, and actions are better targeted. If you’re wondering how important this new capability is, just try showing it to a field sales rep and watch their reaction.
CWR Mobility mobile dashboards are easy, flexible and real-time. As an inherent feature of CWR Mobile CRM 2011, they are easy to access and can support any dashboard based on a native dashboard in Dynamics CRM 2011. In this initial release, version 22.214.171.124, CWR Mobile CRM 2011 dashboards are available when a user has mobile internet connectivity, and they can pull any of these online dashboards in real-time, so the user will always have an up to date view of information. Mobile dashboards are read-only in this release; in time, we envision mobile dashboards supporting interactive drilldown capabilities.
Mobile Dashboards Will Help Partners Meet Customer Needs and Close Business
Mobile Dashboards are also great news for Dynamics CRM partners, because they deliver great business value for companies and can really catch a customer’s imagination. As a Dynamics CRM Partner, mobile dashboards are a great new capability to add to your standard customer demos, and you should consider leading with them. Show your customer an example of a mobile dashboard that is specific to their business. This is easy to do since CWR Mobile CRM Mobile Dashboards support any Dynamics CRM 2011 native dashboard. Create a customer dashboard and then demo it to your customer on an iPad, iPhone, BlackBerry or Windows Phone 6.5 device. Again, CWR Mobile CRM 2011 makes this easy.
You can learn more about CWR Mobile CRM mobile dashboards here. And you can add a free trial of mobile dashboards in CWR Mobile CRM 2011 by clicking here — if you use Dynamics CRM Online, you can do it within minutes. Check out mobile dashboards today!
Vice President, Sales and Partners, Americas
CWR Mobility BV